SOLID INTEGRATED COMMUNICATION PLAN & PRACTICAL METHODOLOGY
-Create brand
communication based on
target’s behavior of
consuming media channels
from online to offline
– Carry out synchronize
output with multiple touch-
points and relevant ecosystem
for consumer
-Take innovation and up-to-
date knowledge into account
by self-training, case studying
and knowledge sharing…
CLIENT'S BUSINESS OBJECTIVE AS PRIORITY
” Understand and share the
same goal with client
” Advice and suggest client
to spend budget effectively
and sustainably
-Focus and considerate on
consumer’s insights, customer
experience, social behaviour
and local trend…
PARTNERSHIP BASED RELATIONSHIP
– Maintain long term
relationship and collaboration
with clients
– Offer practical solution
beyond requirement with
company knowledge training
and internal workshop for
clients
-Create shared values
among partners…
